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2023 ASC Officers, Board of Directors,
and Management

Ike S. Canoy

Chairperson

Vice Chair, Kapisanan ng mga Brodkaster ng Pilipinas (KBP)
SVP, Radio Mindanao Network

Golda A. Roldan

President

Chairperson, Association of Accredited Advertising Agencies (4As)
CEO, Wunderman Thompson

Meryl Adiel T. Hernandez

Vice President

President, Philippine Association of National Advertisers (PANA)
Corporate Relations & Impact Director, McDonald’s Philippines

Vivienne A. Motomal

Secretary

Public Relations Officer, United Print Media Group (UPMG)
AVP for Sales & Marketing, Journal Group of Companies

Daryl V. Abueva

Treasurer

President, Out of Home Advertising Association of the Philippines (OHAAP)
Chairman of the Board, Advertising Associates, Inc.

Dennis N. Perez

PRO Internal

ASC Representative, Internet and Mobile Marketing Association of the Philippines (IMMAP)
Head of Digital Marketing, Media and Commerce for Beauty and Well-being, Unilever SEA
Country Media Director, Unilever Philippines

Jamie G. de Guzman

PRO External

President, Media Specialists Association of the Philippines (MSAP)
Managing Director, PHD Media

Norman A. Agatep

ASC Director

President, 4As
Managing Director, Grupo Agatep Inc.

Miguel P. Atienza

ASC Director

Director, PANA
VP – Consumer WiFi and Mobile Advertising, SMART COMMUNICATIONS, INC.

Herman Z. Basbaño

ASC Director

Chairman, KBP
VP COO AM Division, Bombo Radyo Phils

Ruperto S. Nicdao, Jr.

ASC Director

President, KBP
President, Manila Broadcasting Company

Robert C. Simborio

ASC Director

Executive Director, PANA

John Carlo R. Valenzuela

ASC Director

Treasurer, 4As
CEO and President, Propel Manila 360

Digna D. Santos

Executive Director, ASC

Roberto A. Aligada

Ad Content and Operations Manager, ASC

Erwin O. Furugganan

Compliance Manager, ASC